Barry’s Blog

Sh-h-h-h-h-h. I’ve got a secret . . . sort of. Jordan School District will have a new logo beginning July 2009. I’ve seen it. The Board has seen it. In fact, the Board has looked at several before selecting the one that best reflects and communicates our history, ideals, and strengths. So, why is it a secret? Only because we won’t be using it until July when we begin a new era as a school district. A logo is important in order to communicate what sets one organization apart from another. When done right, a look, an image, and a word, communicates volumes about who we are and what we will continue do better than anyone else. So why not just show us the logo? What’s the big deal? After all, Dixie College showed us theirs. Well, I’ve learned there is an art, strategy and maybe a little science to unveiling a logo. There needs to be some anticipation, some speculation, some drama, some sequencing, some build-up, etc. So yes, it’s a little unfair to tell you I have a secret and then not “show” you what it is. But I will – later – closer to July. I just thought that you may be interested to know that among the many things that will be new to all of us this next school year, a new District logo will be one of them. I can’t wait to show it to you because it truly reflects what we are all about.